Comma tops USA TODAY Ad Meter

#1 Super Bowl™ Spot for Rocket Mortgage/Rocket Homes

February 14, 2022

Comma is proud to have created the original music for the #1 Super Bowl spot of 2022. This is the second time in the last three years that Comma has landed in the top five of the USA TODAY Ad Meter, both times creating work for Rocket Mortgage. Comma worked closely with the agency Highdive on both spots, providing both original music and library tracks selected from a 6500+ catalog in each case. This time as before, Executive Producer Bonny Dolan coordinated multiple rounds of creative pitches and revisions, led by Senior Composer and Creative Director Larry Pecorella.

Unlike the majority of Super Bow LVI ads, whose music either relied heavily on licensed tracks from popular artists or filled a generic scoring role, Comma’s original music stood apart as an irreplaceable creative element in the top ad. This spot highlights how mood follows music, whether it’s the frenetic and friendly sound of Barbie, the tongue-in-cheek melodrama of “Better Offer Betty” and “Cash Offer Carl”, or the edgy and dramatic sounds of Skeletor. Along with the original music scored to the spot, Comma’s extensive library proved invaluable for the teasers leading up to the big game.

In addition to the USA TODAY Ad Meter, Comma and Rocket Mortgage/Rocket Homes also took top marks from Ad Age and Adweek, earning five out of five stars and landing in the top three, respectively. In many ways, this comes as no surprise, as Comma has a long history of Super Bowl victories. In the last two decades, Comma has provided music for a Super Bowl spot more often than not. Wherever you look, Comma is on the list of top Super Bowl commercials of all time[1][2][3] whether it’s Rocket Mortgage “Comfortable” featuring Jason Momoa, Reebok “Terry Tate: Office Linebacker“, or McDonald’s “The Showdown” featuring Larry Bird and Michael Jordan.


More on Comma
BONNY DOLAN - executive producer

Bonny Dolan

Executive Producer
Managing Director

Comma has been creating music and audio solutions for more than two decades. Whether it’s Super Bowl spots like this one, licenses from a 6500+ catalog, audio logos for national and international brands, or sync placements from top artists, Comma delivers. Executive Producer and Managing Director Bonny Dolan leads the way, having already revolutionized artist-brand relationships. At Comma she continues to connect brands to the right music; if you want to make a connection, Bonny can make it happen.



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