A Good First Impression: Choosing Intro Music for Your Videos

Posted by Lily Shallow in Uncategorized on October 16, 2020

Are you looking for ways to make your videos grab your audience’s attention? Do you want to create an amazing intro but don’t have the budget to do so? If so, then you need to focus on choosing intro music that will make your videos more exciting.

Choosing from the best royalty free intro music can help your videos gain the excitement and vibe that you’re looking for without paying any royalties for using it. See below for several tips on how to choose the right intro song for your videos. Be sure to consider them all while you’re on your quest.

Understand Your Budget

As with anything else in your business and brand, making dynamite videos has an investment of time, money, and energy involved. When thinking about the videos that you want to create, the price will play a heavy role in the end result. In order to know how much you should spend (maximum) on your intro music, you need to create a proper budget.

Ideally, you’ll be paying for music that you can use to build an intro music bit that you use for every video that you post. It will become a part of your video content brand. The top way to save money on intro music is to choose royalty-free music. It prevents you from having to pay the artist and recording studio every time you use their song. Why take more money out of your budget when you don’t have to?

Choosing intro music doesn't have to be hard.

Consider the Content

Understand that not every intro music bit has to excite or get people “pumped up”. In fact, your prospects might this inappropriate depending on the industry you’re in. For example, you wouldn’t want to watch a law firm’s video with an intro that features dubstep music.

For that reason, it’s important to consider the content that you’re making both on an individual and general scale. 

The intro music is merely to set the tone for the rest of the video. So using a loud and face-paced song before a video in which you’re soft-spoken won’t mesh well. It might have the opposite effect that you’re hoping for.

Think about the content you have in your video and what music might gel well with it. If you’re doing a video about gardening, then a calm bit of music will fit perfectly. If you’re doing a comedy video, then something silly and spontaneous might be a great fit.

Think of the Cadence

Your intro music needs to be a transition between introducing your brand and getting to the body of the video. However, there are still multiple ways of getting there.

Some brands choose to feature their intro music at the very beginning. Others start with a brief headshot explaining the purpose of the video before sending it to the intro music and brand logo. The cadence that you choose is completely up to you. But whichever one you pick should play a part in the intro music you select.

For example, if you’re going to use intro music at the very start of the video, don’t use a song as alarming as the Star Wars intro song. Find something that’s consistent with the same catchy jingle or beat. If you decide to do an intro piece before rolling the intro music and animation, then search for a song that meshes well with your tone. If you’re a marketing brand that’s exuding passion and excitement in your videos, find an upbeat song to match your intensity.

Collectively, you want the intro to be less than 30 seconds long. If you’re doing a brief piece before the intro, then those two elements need to be half a minute long collectively. Keep the dialogue short and sweet, with a satisfying transition to your intro music.

Set the Mood

As previously mentioned, you want the intro music to be the tone-setter for your video. But more importantly, your intro music has the power to set your viewer’s mood.

That’s where it can get really tricky. You have to find the right music to get them in the mood you want them to be. For example, if your video is all about murder mystery stories, then you’d want your intro music to make your viewer’s feel serious and inquisitive, if not slightly on edge.

Before you start choosing intro music for your video, think of the mood you want your viewers in for your video. Then, it’s as easy as finding a song that fits that mold!

Think of Intro and Background Music Connections

You can’t have a dubstep intro and then background music that features flutes playing during the entirety of your content. Even the most unknowledgeable of viewers will notice the horrible transitions.

Think of your video as one long orchestra set. The intro and the background music have to gel together well enough to set a consistent mood. You can mix in as many different songs as you want, but they have to portray the same emotions for your audience.

Some experts recommend that you choose the intro and background music before you even start editing your videos. They say it helps with pacing your content and turning your videos into a well-oiled machine.

Choosing Intro Music: Search Royalty-Free Intro Music

Now that you’ve seen several key factors of choosing intro music for your videos, be sure to start by searching through royalty-free intro music.

Be sure to read this article for more information on how to find the best music for videos on your personal blog.