These days, video content is taking over the global marketplace. In fact, 59-percent of business executives say they would rather watch a video than read copy text. They’re not alone!
If you want your brand to get in on the action, then you need to start considering ways to grow your video marketing campaigns.
However, simply having a video isn’t enough. It needs to be thought-through, it needs to be high-quality, it needs epic background music to draw the viewer in.
Here are several ways to choose the best background music for videos. Be sure to consider all these tips every time you choose background music.
1. The Cost
Many brands make the mistake of accidentally using background music for their videos that they have no right to use.
There are these things called music royalties which are payments that go towards whoever made the song. That could be any combination of the singer, songwriter(s), publishers, recording studios, etc.
If your brand uses a song with music royalties on it without paying, you’re using their songs illegally. Doing so can result in your videos getting taken down or, in serious circumstances, a financial penalty.
Lucky for you, there are royalty-free options out there. In fact, you can subscribe to a royalty-free music provider and never have to worry about that with the background music of your videos.
Be sure to find a service with an inexpensive monthly subscription. That way, you will have access to as much background music as possible for as little cost as possible.
2. The Role
Each piece of background music plays a specific role in the content of your videos. For example, a slow and serious-toned song can be perfect for lawyer advertisements discussing how to get the workers’ compensation that you deserve.
Meanwhile, a video describing “how to get 1-million Youtube subscribers” will have an upbeat and exciting tone to reiterate the content.
The role that your background music plays will help you choose the right song. If your content focuses on instructions, then it should be quiet in order for the viewer to focus on the directions that are given.
If you’re telling a story, then you can choose variations of music to set the tone for that given scene or moment.
3. The Audience
One of the most subliminal (yet effective) ways to attract your preferred audience is by using certain genres for your background music.
It will automatically attract more people in your target audience naturally, giving your content a vibe that they’re searching for.
For example, if you’re doing a Youtube channel with sped-up videos of you painting awesome cartoons, you might decide that Millenials are your preferred audience.
If so, then using background music in the Electro-Pop genre can set a tone for each video you release that will leave the viewers wanting more.
Different people prefer different music, so you can’t try to please everyone. Heck, there are people that won’t notice the music at all, it’s up to you to decide what music you think will attract the most people in your preferred audience.
4. The Emotion
People buy with emotion. They let their heart dictate what they want to buy and what they don’t want to buy.
As such, the emotion that your background music brings to the table needs to pull the customer in the direction that you want them to go.
Hip hop tends to give off a confident vibe that goes perfect with insinuating swagger or awesomeness in your videos.
Cinematic music plays its own story. It’s dramatic, it’s suspenseful, and it motivates people to take action one way or the other. It’s the reason Audi used the song “No Church in the Wild” By Jay-Z and Kanye West a few years back.
If you’re trying to maintain a lighter tone with your content, try a comedic or acoustic genre of background music to take the edge off.
5. The Timing
The age-old saying of “timing is everything” certainly applies to the usage of your background music.
It’s not often, if ever, that one song can be played throughout the entirety of a video and capture all the emotion you’re trying to achieve.
Not only that… but playing the same background song all the way through can make the content seem monotonous and make the video seem like time is dragging on.
For example, consider the many background music choices a dog rescue shelter’s video has to use. They need a sad, slow song when discussing how they rescue the puppies, but a light-hearted and playful song while showing the dogs after they’re rescued.
It pulls at the viewer’s heartstrings. It makes them feel the exact emotion you want them to feel when you want them to feel it. Timing. Is. Everything.
6. The Intros/Outros
The intros and outros you use in your video content are extremely important. They help you build customer loyalty and brand recall to your page/company.
The background music that you use for your intros and outros should be the same for each video that you make.
Take your time in determining what music you want to use. Find the one that gives off your brand’s tone and commit yourself to it for the long haul!
Use These Tips to Find the Best Background Music for Videos!
Now that you’ve seen all the different aspects of how to find the best background music for videos, put them to good use. Be sure to read this article on YouTube’s music copyright policies for more information on the music you can and can’t use. For any other inquiries that you may have, be sure to reach out to our support page and we’ll be happy to assist you further!