Featured Spot: NBA Finals Edition for Adidas feat. James Harden
Posted by John Paul Thompson in Reel on May 31, 2018
The end of May means summer is on its way and the NBA Finals are about to begin. With that in mind, we look back at a spot for Adidas. The spot was part of the “Creators Never Follow” campaign, featuring the inimitable James Harden of the Houston Rockets.
It’s all about James Harden
“Creators Never Follow”
72andSunny created the spot and called on Comma for original music. James Harden steals the show, as you’d expect. It’s amazing to see how our music helps him and Adidas tell their stories. In just 60 seconds, the viewer understands Harden’s unique style and personality. Adidas use Harden’s ethos to reinforce their “creators never follow” campaign, to great effect.
